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Motherswork Gives Back

Motherswork takes great pride in the reputation it has built in the premium mother and baby industry in Singapore and will continue this leadership role by giving back to the community. 

"We live in a world where we meet happy loving parents everyday who could afford the very best for their babies. But let us not forget those mothers and babies who are less fortunate. We must do our part to give back to the community in which we do business."
- Sharon Wong, Founder and CEO of motherswork

The motherswork gives back program started in 2009. The team often organizes events in the stores to create awareness and raise funds for various charities. Some of the charities we have worked with are:

Ahuva Good Shepherd, Marymount Center for women and children, a nurturing and safe residential care to girls aged between 4 and 16 years old from single parents families or families experiencing marital discord;

Good Shepherd Centre, a crisis shelter where teenagers, women, mothers and their children as well as foreign domestic workers can rebuild their lives after domestic violence & abuse;

Singapore Children’s Cancer Foundation, where we worked with Bugaboo to auction a limited edition stroller to raise funds;

Bethel School for Blind children in Beijing, a dedicated organisation that supports China's blind and visually impaired orphaned population and

Singapore Children Society, a charity that protects and nurtures children and youth of all races and religions.


In 2015, “Motherswork Gives Back” Program expanded to supporting new local Singaporean baby businesses. “Over the last 18 years, we’ve grown alongside an ambitious band of parents who have now become business owners and respected entrepreneurs in their fields. Staying true to our founding principle, we want to continue our partnership with these parents by providing a platform for them to showcase and grow their businesses right here at Motherswork,” says Sharon Wong.
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The motherswork giving tree program is an initiative launched in 2016 that brings all of us together to help spread joy of the season and make more Christmas wishes come true.

The giving tree is an initiative by Timothy Wong, our founder’s son. Since he was little, Tim and his sisters would keep their most wanted presents from their Christmas and Birthday stash of presents (limited to 3) and donate the rest. As they grew older, they get lesser presents hence lesser to give. So he thought it would be a good idea if he can get more people to give.
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To celebrate the 20th anniversary, motherswork gives back launched ‘empowering entrepreneurs’ program. “If you are willing and able and passionate about being your own boss we will share our retail experience,” say Sharon. “We also launched a new concept, motherswork express in China for mothers and parents who are inspired to be retailers as part of the motherswork family.”
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Sharon also volunteers as a mentor at CRIB society, a social enterprise that aims to empower women to become successful entrepreneurs.